Digital Marketing Trends in South Africa for 2020
South African internet coverage is not only growing tremendously, but its speed is increasing. This part of growth is directly linked to international digital trend that make us a global village. Isn’t it amazing that 4g LTE (current fastest internet speed) is gradually going to be replaced by 5g internet speed?
It has been nearly a decade in the making, but 5G is finally becoming a reality. According to Digital Trends, carriers started rolling out fixed 5G to select cities in 2018, and mobile 5G has already starting making appearances in cities around the U.S. in 2019, with much more comprehensive rollouts expected in 2020.
What Does 5g for SA Digital Marketing?
Availability of 5g network definitely means that high-quality, interactive and intelligent imagery become available anywhere.
1.4k screen display advertisement
A typical billboard (digital and print) will significantly see a huge re-vamp. More of 4k screen display advertisement on building and along the roads will start becoming part of the norm;
2. Hologram inventions
3. Voice Search
Voice search for Google (and other search engines) will continue to rise. This means that Digital Marketers need to match natural search queries generated by the voice. For a typical SEO Guy, this means paying close attention to “long tail keywords”.
4. Customised AR Glasses
Advertisers may want to give away branded AR glasses to directly connect their customers with their own layers on reality, providing a new kind of marketing channel.
5. Video content and Advertisement
Online 4k and full HD video will see a remarkable rise due to the speed of internet. This will be evident in all significant Social Media platforms such as (YouTube, Instagram, LinkedIn, and Facebook). South African Digital Marketers need to increase their efforts towards generating high quality video content, as well as video adverts. It wont be surprising to see Facebook and Instagram introducing Video Marketing ads before the video start playing on their platforms, just like YouTube
Apart from 5g related trends, the following will also form trend in 2020
- zero click search results
- live Social Media Events
- rise of podcast content and demand, simply because the market is slowly shifting from reading to listening and watching