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1. Identify the website goal:

This step deals with answering the question, “what is the purpose of the website?” Do you really need a website, or do you just need some online presence (Social Media platforms can do this for you). Who do you want to reach with your website? How is it going to help you do more business?

2. Know what content you need to display on the website

You should have a clear idea of what pages or content do you want on the website. Typical standard pages are:

  • Home page
  • About us
  • Services
  • Portfolio or Our previous work
  • Contacts
  • Photo galleries

3. Website mapping (wire-framing)

This stage involves drafting rough sketches of the site, clearly stipulating what content goes where and what content blocks are needed.

4.Generating Content for the website

This stage involves generating the website content as per point 2 above. Most of the website content can be obtained from a Company Profile, if you already have one.

5. Design of the website

The following will determine how the website should be designed:

  • What Content Management System need to be used and why? (WordPress, Joomla, SharePoint, Drupal, etc)
  • Will the website require users to login?
  • What kind of target market is the site being created for?
  • What is the function of the website?

6. Testing of the website

Once the website has been designed, it needs two phases of testing: designer’s testing phase, and client testing phase. Based on the feedback from the client, a web designer will make necessary changes on the website to ensure the client is happy.

7. Launching of the website

You can either just launch a website by putting it to the live environment where it is accessible publicly, or create an anticipation using count-down timers to the launch date.

 

8. Website promotion

After the website is live, no body knows that it is live, besides you. Therefore, it is essential to promote your website using many channels available, such as:

  • Social Media
  • Submitting it to Search Engines such as Google, Bing and Yahoo.
  • Creating a promo video for it
  • sending a website link to potential clients
  • Putting the website link on your company branded materials such as clothes, brochures, business cards, car branding, etc

9. Website Maintenance

Website maintenance keeps the website alive and fresh. This involves:

  • updating the website content
  • backing up the website
  • securing the website
  • updating the website software

Do you want to enhance your Employees Performance?

Discover great Business Coaches and Public Speakers to improve your Employee Performance. Also, browse a list of Team Building Activities in South Africa for your Company and get a competitive Quote

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